With nameplay intended, citea is an urban take on the best in tea products, paying tribute to the many cities of the world. A lot of development has gone into the brand, as well as its elements, its components and overall presentation.
The tote bag and tea boxes. More information to
Tea Sachets
The tea sachets each have a unique city monument on each sachet. In this case, Melbournian icons, from Flinders Street Station, through to Parliament Station. Each flavour has been tailored as a homage to each landmark.
Tea boxes
Each of the sachets are packaged in two boxes, depending on the packaging make of the tea - loose leaf, which contains a plastic sachet of loose tea leaves, and assortment, which contains the sachets mentioned above.
Depending on the theme of the assortment, and the monument featured in the product, each box contains a brief description and trivia item accomodating the product.
Brewing instructions and nutrition information are formatted with variety and composition with mind, depending on the nature of the tea products featured.
In tune with the urban tribute, some informational trivia about each monument is included with each package.
(Also, if you are able to squint, "Dead Bean Rooibos" is actually a designer easter egg, added for laughs.)
The tops of the boxes, bearing the insignia of the Melbourne Central Business District, and highlighting the main stations of the Melbourne City Centre.
Complementary Bag
This bag is also designed to carry the products in mind, and has been accurately sized to aid in the fitting and support. This is a medium sized tote bag, fashioned on the takeaway box.
Southern Cross Station, Eureka Tower and the South Melbourne rail bridge are visible from this angle.
Federation Square, the Melbourne Arts Centre needle monument and Flinders Street Station are visible from this angle.
Another angle of the Federation Square and Flinders St sides of the bag are shown.
